HR Glossary
HR Glossary
Employer Branding
Employer branding makes a company attractive to current and future employees – authentically and distinctly.
Employer branding is the strategic build-up of an employer brand. Goal: attract, engage, and retain the right talent.
Building blocks
- EVP
- Career site & social
- Employee stories
- Benefits & equipment
Hybrid as a lever
Top benefits like a fully equipped home office (see onyo equipment) are both hygiene and differentiator.
Measure
Glassdoor/kununu, application conversion, time-to-hire, quality-of-hire.